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Digital Marketing

Here you can find digital marketing that I have created as a marketing assistant at Compeer of Lebanon County and as a digital marketing associate at the Straz Center for the Performing Arts. I create and manage social media content; create and manage website content; create, segment and send email marketing campaigns; perform SEO optimization; work with Google and Meta analytics tools; and edit and write blog content for the Straz Center's blog.

Compeer of Lebanon County

Created social media content for and managed Compeer of Lebanon County's Facebook page since April 2019. Audience growth has doubled in that time. 

Create content for and manage the website daily since April 2019.

Created a landing page and registration for the CompeerCorps Warrior fundraiser events from 2020-2023 using Constant Contact.

Created social media content for and managed Compeer of Lebanon County's Instagram page since April 2019. Audience growth has tripled in that time. 

Wrote and designed program webpage for the Youth Mentoring program, which started fall 2019.

Email campaign created for the Compeer Friendsgiving fundraiser, designed to attract potential guests and sponsors.

Straz Center for the Performing Arts

Created and designed pages for the website as part of an overall redesign project. Continually made changes, maintained the website and updated content daily thru July 2023.

Built landing page for the Jobsite Theater's 2324 season, from which guests can view shows and purchase season tickets.

Collaborated with the marketing content coordinator to start the official Straz Center TikTok account. Contributed many ideas for content including one of the account's most-viewed videos.

Created and designed show pages for current and upcoming Broadway series.

Built and maintained show pages thru July 2023 for all Straz Center shows that exist on the calendar. 

Edit and add visual media to blog posts published from July 2022 - July 2023. The link above is an example of a typical post; I have edited the post, adding relevant media and captions to go with the content. 

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